The Drowning Director

A lifeline for those at the top of business who may feel out of their depth in a sea of technology hype and unfulfilled promise

We live in a world of ever more dramatic change in Business and Government, and in our private lives, with a major stimulus for much of that change being the huge advances in the application of new information technologies. However, progress has been strewn with disasters as well as successes, and change management has certainly not kept pace with technology innovation. Management inadequacies continue to incur escalating costs, and this situation cannot be tolerated.

Some business and political leaders have transformed their fortunes through their ability to recognise the changing forces that they are facing, and to re-establish themselves and their organisation as a new major player in a changing world. An ability to identify the underlying trends, capitalise early on new opportunities and deal proactively with new risks, differentiates the winners from the losers.

To win in today’s business environment, the management culture and processes need to be directed at unifying business and new technology expertise, such that many of today’s impediments to progress can be laid to rest. Such change will open up new horizons of opportunity that are based on business reality, rather than on technology innovation that is insufficiently close to that reality.

Developing a vision for our place in the new world, instead of overly focusing on the old, is clearly the only sensible way forward. This book is intended to assist that process. It is the culmination of fifty long years of the pain and the pleasure of bringing about change within Business and the Public Sector. It distils a lifetime of lessons learned, offers many insights into what is going on in the business of change, and provides ideas for the future that break the mould of the past.

“I think that there’s a real need for a book with this kind of analysis and these types of messages. It has homed in on the key issues and explained them well”
Sir George Cox
Director General - the Institute of Directors 1999-2004

The Drowning Director
Geoff Codd
Hardback
ISBN 978-1906206-38-3 UK £25.00
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What do I have to do to get a book published!

Are you struggling to become a published writer?
Do you feel like you are wasting your time making endless submissions?
Are you thinking of self-publishing?
If so, then this book is for you!

A comprehensive look at the current world of publishing in the UK in order to help authors self-publish their books; including interviews with publishing houses and successfully self-published authors.
Packed with hints, tips and advice for authors either ‘going it alone’ or partnering with a self-publishing services company.
This book helps you to understand the publishing process, dispelling myths and clarifying common confusions about self-publishing.

“Packed with truly useful tips, advice and information”
GP Taylor
“Everything you need to know to self-publish your book”
Stephen Clarke
“An invaluable resource for any writer”
Preethi Nair

What do I have to do to get a book published!
Jo Anthony
ISBN 1-905203-58-6 UK £12.99
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What do I have to do to sell a book!

Do you want to sell your book?
Are you confused by the supply chain process?
Do you want to know how other people sell their books? If so, then this book is for you!

This book is designed to help independent authors to market and sell their book.
It includes: Easy-to-understand steps to creating your own marketing plan. Information on distribution, booksellers and libraries. Best practice guides on everything from writing press releases to being interviewed and hosting events. A comprehensive look at direct selling and online selling

“The marketing plan is the springboard for all promotional and publicity activities”

“Focus on the person you are selling to, not the product you are selling”

What do I have to do to sell a book!
Jo Anthony
ISBN 1-905203-59-4 UK £12.99
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